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Roadside fruitstands in TC and up the Leelana u Penninsula. One of the most underrated places in the country. There’s a reason planners love hosting a Traverse City conference. For me, anything north of Cadillac is Northern Michigan. That’s where the pace shifts, the air feels lighter, and people soften a little bit. Teams arrive differently up there. They’ve made the drive, they’ve settled into the landscape, and they’re ready to be present, sit back adn smell the cherries

Every magician remembers their first “big” show. The one where everything suddenly feels real. The room is bigger, the crowd is louder,...